Sleep Well Milk has launched a new oat version of its popular bedtime drink in response to a growing demand for non-dairy products.
During the pandemic, Sleep Well has seen online sales rise by 400%, as more Britons struggle to achieve a good night’s sleep.
Sam Watts, co-founder of the business, said: “There has been a strong demand for a non-dairy version of Sleep Well since we launched in London in 2017, but we wanted to establish our brand and products before taking this step. Working with our development partners, we had to achieve the same creamy, satisfying taste and experience that our customers enjoy from the dairy versions, so getting the blend and balance of ingredients has been painstaking. We’re very pleased with the result and initial feedback has been encouragingly positive.”
Sleep Well was founded in response to the global issue of growing ‘sleep debt’ and one of the company’s primary objectives is to encourage people to establish a proper bedtime routine. The range of drinks uses valerian as its active ingredient, to help people relax and enjoy a better night’s sleep.
Sam Watts continues, “Improving our quality of sleep can make a huge difference to how we feel, how we behave, and what we can achieve every day. A good night’s sleep is also known to have a positive impact on our immune systems. Having a proper bedtime routine, and sticking to it, are vital to getting a good night’s sleep. Sleep Well can be part of that routine and we are delighted we are now catering for a wider audience.”