StoryWonder is now live on Discover Airlines. The AI-powered children’s storytelling platform gives children and families a personalised story experience that begins at home and continues through to their destination.
The integration covers more than 50 Discover Airlines destinations.
Passengers with a valid Discover Airlines booking receive a link to StoryWonder during online check-in and can begin creating stories before they travel.
A short family setup lets parents and children aged from three to 13 choose characters, themes, language and travel destination.
The StoryWonder AI engine then generates an individual story with the child in the leading role.
They are delivered in three formats: as an audio story, as a story to read independently or as a bedtime story to be read aloud.
Children can use the stories to prepare for their trip, learn about the country and its people in a playful way and relive the journey after they return home.
The StoryWonder interface is available in five languages – German, English, Spanish, French and Italian – while stories themselves can be generated in 11.
StoryWonder is embedded in Discover Airlines’ Customer Experience Platforms and connected to the airline’s Entertainment Guide.
On A330 long-haul aircraft with the connectivity service FlyNet, passengers can also generate new stories in flight. An integrated audio player with download function means stories created on the ground or inflight remain available offline throughout the journey.
StoryWonder is developed by KB&B Family Marketing Experts and its first full airline deployment is with Discover Airlines.
Rolf Kosakowski, Chief Executive Officer of KB&B Family Marketing Experts, said: “Flying is already a big adventure for children, and we turn it into a story in which the child takes the leading role. More than 50 Discover Airlines destinations become an experience: children prepare for their trip through the stories, learn about the country and its people in a playful way, and relive the memories afterwards. This start was made possible by our partner Spafax, and for me it is the beginning of many more airline partnerships to come.”
Dimitrios Tsirangelos, Senior Vice President Global Business Development at Spafax, added: “Every airline talks about improving the family travel experience, and with Discover Airlines we are actually doing it end to end. A child can create a story at home, listen to it on board without a connection and finish the adventure at the destination. It is entertainment built around the way families actually travel.”
Sebastian Kaiser, Head of Product at Discover Airlines, commented: “As a quality leisure airline, we focus on family-friendly offerings and provide an extensive, complimentary entertainment program on our long-haul flights, as well as via our Onboard Cloud on short-haul flights. We are therefore delighted to now offer an innovative digital product from Spafax and StoryWonder, especially for families and children flying with Discover Airlines, to enjoy destination-based stories before or during the flight as well as during their vacation.”
