August 25, 2026

Spafax and StoryWonder announce collaboration

Spafax has announced an exclusive collaboration with StoryWonder, the AI-powered storytelling platform, to enable children to become the heroes of their own personalised travel stories.  

The partnership will leverage StoryWonder’s creative AI technology and Spafax’s airline integration capabilities to enhance family travel experiences and turn flights into immersive adventures.

Available to airlines as both interactive text and audio experiences, StoryWonder empowers children to become the heroes of their own stories, creating AI-powered adventures tailored to their interests.

Through intuitive user interfaces and family-friendly narratives, StoryWonder promises to make the passenger journey more fun for children and, consequently, more relaxing for parents. 

By making hyper-personalised and airline-branded children’s stories available for the first time, Spafax and StoryWonder are offering an opportunity for meaningful engagement and positive brand association with the next generation of travellers.

StoryWonder can be added to the IFE microsite of the airline, the airline’s native app and even the inflight connectivity portal on the aircraft.

Additionally, the airline brand can be integrated into the StoryWonder App as an individual world. An airline’s mascot can become a guiding character, destinations can inspire story settings and crew voices can narrate tales.

StoryWonder supports multiple languages and can be linked to frequent flyer programmes, rewarding engagement. Children might unlock a new story chapter when their family reaches a mileage milestone.

“Travelling with kids can be challenging, and airlines are constantly seeking ways to enhance the family travel experience. Our collaboration with StoryWonder is a perfect match – combining StoryWonder’s creativity, personalisation, and child-focused innovation with Spafax’s deep expertise in airline media and passenger experience. Together, we’re helping airlines create magical, stress-free journeys that families genuinely appreciate,” said Dimitrios Tsirangelos, Vice President Business Development IFE Technology and Innovation at Spafax.

Providing engaging content tailored to young passengers, StoryWonder allows airlines to connect with families, fostering brand loyalty and improving overall passenger satisfaction.

“Air travel is already pretty magical for kids, but it can also feel a bit scary for little ones. We are very excited to be working with Spafax to enhance the wonder of flying, while creating a sense of comfort and belonging for children by making them the star of their own air travel story,” said Rolf Kosakowski, CEO of StoryWonder’s developer KB&B.

Visitors to the Aircraft Interiors Expo (AIX) can visit the Spafax stand (4C40) and try out StoryWonder.

spafax.com ; storywonder.de

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