Spafax showcased its ability to rapidly solve airline inflight entertainment (IFE) issues at the 2025 APEX Global EXPO.
“With our 15-minute workflow challenge, we’re asking airlines to bring us their toughest IFE content management hurdle so we can tackle it live using the Spafax Client Portal, Prism,” explained Maura Chacko, Senior Vice President – Content Experience at Spafax.
“Our goal is always the same – we find purpose helping airlines and brands to inspire travellers with unique and holistic media experiences at every step of their journey,” she added.
StoryWonder was also being showcased at the tradeshow for the first time. It is an AI-powered storytelling platform that enhances family travel experiences by offering personalised, immersive adventures.
Designed to be integrated onto an airline’s IFE microsite, native app or inflight connectivity portal, StoryWonder transforms airline mascots into characters that guide youngsters through destinations.
“Spafax is the only content agency serving the travel sector that can offer a complete, end-to-end suite of services and tools – including content acquisition and strategy, creative strategy and production, content technical services and delivery, custom publishing, and media sales and brand partnerships. All of which is underpinned by cutting-edge technological innovation and data-driven insight,” claimed Chacko.
