April 14, 2024

Sales in the sky take off with Finnair

Finnair is set to restart its travel retail service on 1 December, offering customers more choice and possibilities to personalise their travel experience.

The Nordic carrier will offer a renewed travel retail pre-order service, with a variety of products on offer to ensure every customer receives their desired item.

The new luxury range has been inspired by Nordic design and sustainability, and will be continuously updated to ensure items are popular and relevant.

Items include accessories and cosmetics from brands like Marimekko, Makia (which makes bags out of recycled material), Rokua (organic skincare for men), Het-kinen (organic pine lip balm) and Lancôme Idôle Edp with refillable bottle.

This offering will be available on intercontinental and European flights and aims to create a seamless experience from the moment a customer makes an order to their purchase being delivered inflight.

Elina Wahlman, Finnair business manager, travel retail and ancillaries, said: “We are excited to bring back our travel retail service that offers our customers a great selection of popular products.

“With more focus on pre-orders, we can ensure we only carry items that our customers need, which helps reduce aircraft weight and thus emissions.

“Customers’ interest in online shopping and pre-ordering travel retail is growing, and so our aim is to focus on developing our digital channels and pre-order selection to better serve these needs and wishes.”

Finnair passengers can pre-order retail products before their journey online via the Finnair Shop at finnairshop.com or within the Finnair mobile app. During the flight, customers can access a variety of magazines and newspapers online, or shop Finnair’s pre-order products for their return flight, via Finnair’s Nordic Sky
internet portal.

Finnair’s focus on sustainability extends deep into customer experience, with the airline setting ambitious targets for reducing aircraft weight. This includes plans to replace the inflight menus with digital versions, which travellers will be able to access through finnairshop.com, the inflight entertainment system and the Nordic Sky portal onboard. By encouraging customers to pre-order and having a streamlined offering inflight, Finnair reduces weight, emissions and waste.