August 8, 2022

Novo Onboard Retail acquires Touchstar

Novo Onboard Retail has acquired Touchstar’s onboard retail division and is predicting a surge of demand for onboard retail in aviation to help drive the post-COVOD 19 recovery.

Novo’s ceo, Jon Hall was a former board member and chief operating officer at Touchstar and personally spent 23 years with the company, including over a decade within the airline sector.

Hall has been instrumental in the specification and design of the Novo cloud-based onboard retail software suite and takes with him the full support team, and their prestigious client base in the airline and mobile retail sectors.

Hall says: “The newly-formed limited company will trade as Novo Onboard Retail Ltd. The new name is a nod to the organisation’s original formation as ‘Novo IVC’ and I am delighted to be inheriting that team legacy of more than three decades of involvement within the airline sector.

The onboard retail team has created an excellent feature-rich enterprise-level software suite for managing and optimising ancillary revenue. We now look forward to building upon this foundation, creating innovative cutting-edge technology solutions for the onboard ancillary sales revenue industry.”

He is confident inflight retail will be key to aviation recovery post COVID-19 and adds:“We are expecting a surge of activity in the airline onboard retail sector once the COVID-19 virus has been contained. Airlines, hard hit by the cessation of services are looking to every revenue channel to aid recovery. We have already been approached by a number of airlines and concessionaires looking for a SAAS-based (software as a service) onboard retail solution that can be rolled out quickly anywhere in the world with online training, in order to be ready for the predicted surge in travel.

In the words of one airline executive: “We need an onboard retail system because if we can’t sell food, wines and spirits, the passengers expect it for free!” We are looking forward to helping facilitate the recovery in the airline, rail and ferry sectors in the post-COVID-19 era.”

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