LNER’s introduction of a new one-stop digital information service means that passengers travelling aboard the company’s rail services in the UK will be able to access journey updates, destination inspiration and more.
Scanning a QR code on the seat will enable passengers to self-serve and have access to a variety of information. This includes the latest on their journey and connecting services, the wider rail network, facilities at their destination station as well as ideas on attractions and places they could visit after arriving. Customers in Standard class seating will also be able to order food and drink to be delivered directly to their seat using the Let’s Eat At Your Seat service.
The new platform is being introduced across LNER’s fleet of trains. It will also provide passengers with information about LNER Perks, LNER’s loyalty programme, where they can receive £5 for signing up and earn credit for future journeys. There is also an option to share feedback on their journey experience. LNER has worked with Whoosh to develop the platform.
Danny Gonzalez, Chief Digital and Innovation Officer at LNER, said: “We know from our customers just how important it is for them to have the latest information about their journeys. At LNER, we believe the digital experience plays a crucial role in helping people enjoy the best possible experience when they travel with us. This is just one way we are further enhancing that experience and we will be looking to add more features in the future.”
Edmund Caldecott, CEO of Whoosh, commented: “We’re so proud to have our solution being introduced on LNER services, right at the forefront of the revolution in passenger information. It is a one-stop shop for all passenger needs during their journey.”
