June 19, 2024

In converation with Polly Magraw, Event Director, WTCE

Polly Magraw, Event Director, WTCE, shares her excitement as we prepare for the 12th edition of the Hamburg-based expo

This year marks the 12th edition of the Wold Travel Catering and Onboard Services Expo (WTCE)in Hamburg. We are very excited to be returning with such a diverse range of new and existing show features.

Our aim, as always, is to provide the inflight catering, onboard services, and passenger comfort industries with a leading global event that enables attendees to learn, network and be inspired to enhance the onboard passenger experience.

We’re excited to launch the Steps to Sustainability feature, which incorporates a dedicated product showcase and trail.

We are also really looking forward to seeing the innovative product ranges on this year’s Wellbeing Walk-Through. With passenger wellbeing becoming increasingly important onboard, we want to ensure our visitors can truly immerse themselves in this trend and learn about the brand-new innovations transforming passenger comfort.

Make the most of it

We have over 250 exhibitors confirmed for WTCE this year. From new companies and brands entering the onboard scene for the first time to more established suppliers, there will be thousands of new and innovative products to see. We recommend that visitors utilise WTCE Connect – our online show-planning tool with tailored supplier recommendations. This enables personalised searches for exhibitors that suit their needs with relevant products.

Meet the ambassadors

Our ambassadors, including Melissa Adamski, Kelly Stevenson, Matt Crane, and Julianne Ponan MBE, have been highly valuable to us as we have shaped the 2024 event. They will bring an invaluable dynamic to the show, enriching the attendee experience through curated insights and driving impactful discussions around the latest trends and innovations in the onboard services industry.

Their expertise will be brought to life in the Taste of Travel theatre, where they will discuss product trends whilst emphasising WTCE’s key themes of health, wellbeing, sustainability, and food and drink.

During the show, visitors and exhibitors can book meetings with the ambassadors in the new ambassador lounge space, located on stand 1A10 via the WTCE Connect platform.

With such a successful launch this year, the ambassador programme has certainly given us plenty to think about for the 2025 show.

It’s free to attend WTCE. Register for your pass today at worldtravelcateringexpo.com