In premium cabins, airline beverage programmes are far more than a courtesy pour – they are brand expressions, culinary companions, marketing tools and competitive differentiators.
When Geert Doek joined Foodcase International two years ago, he brought a blend of entrepreneurial drive, creative thinking and a pilot’s appreciation for precision. As CEO, he is guiding the 14-year-old company through a dynamic growth phase.
Design teams are being encouraged to take inspiration from the airline’s branding, to draw on key elements of airline strategy or reflect the home nation and its backstory.
When complete, Amazon Leo’s constellation of more than 3,200 satellites will orbit between 367 and 392 miles (590 and 630 km) above Earth. An enterprise preview with select business customers began in November 2025. Plans exist to roll out the service in 2026.