July 25, 2024

En Route introduces new brand identity 

En Route has revealed its new brand identity at the World Travel Catering & Onboard Services Expo (WTCE) today (May 28).

A new logo and colour palette offer a modern refresh for the food solutions partner’s brand, recognising a shift within the business to focus on three key themes: passenger solutions, supply chain services and sourcing segments.

En Route conducted both external stakeholder interviews and internal brand surveys in a bid to understand customer needs.

Nick Wiley, MD at En Route, said: “We’re delighted to be launching our new brand at WTCE. Our business has really evolved over the years and for some time we’ve been able to offer more than just passenger solutions. 

“As part of our new vision, our operating model is taking a more segmented approach and we are now deliberately putting our supply chain services and sourcing capabilities at the forefront of our offering.”

Tom Lay, Head of Marketing, said: “Our previous brand has served us well for ten years, but we recognised the need to evolve to better align with the diverse needs of our customers and the ever-changing demands of the airline market.

“The colour palette represents our different segments and offers clear alignment. The new brand has been inspired by the people at En Route and the customers who trust us to solve their complex operational issues.”