Holland America Line has launched a new set of four drink coasters made from upcycled carpet previously used onboard its ships.
Developed in partnership with Danish carpet manufacturer Dansk Wilton, the coasters will be available in onboard retail shops across its fleet by the end of October 2025.
The cruise line says the coasters are the first recycled carpet product ever offered for sale in the cruise industry.
To date, 12,000 coasters have been created from 1500kg of carpet waste retrieved during dry dock projects on Oosterdam, Eurodam and Nieuw Amsterdam over the past two years.
They are made using Dansk Wilton’s ReBond material – the same upcycled textile used in Holland America Line’s onboard signage.
The coasters are part of Dansk’s Re:Shape initiative, which aims to find ways to transform and reuse carpet waste.
Future plans for the project include using Holland America Line carpet waste to create notebooks, postcards, “do not disturb” door signs, artwork and other items that will be sold onboard.
My Nguyen, Director of Interior Design at Holland America Line, said: “This project reflects our ongoing journey toward more sustainable practices. These coasters are a tangible example of how discarded resources can be given a second life in the very environment they came from.
“We are proud to be the first in the industry to partner with Dansk and innovate carpet waste into beautiful usable products that our guests can enjoy.”
