May 30, 2024

Burrana upscales its IFE offer

IFE and cabin technology specialist Burrana, has launched a new IFE platform, RISE. created to solve airlines’ most challenging issues regarding inflight entertainment, supporting easier updating and featuring flexible, airline-controlled adaptability.

David Pook, vp marketing and sales aupport at Burrana said: “The RISE platform consists of hardware, software, apps, and services which can be scaled up or down depending on aircraft type and business need. Enabled by shared hardware and a common 48VDC power backbone, the RISE platform can be configured to include seatback, wireless, or overhead entertainment, as well as in-seat power – or any desired combination of these.”

“We are approaching IFE in a different way, working to be more nimble than the competition with a fresh approach and competitive price point. We have drawn on our Digicor and Rockwell Collins legacies and added new opportunities to create more flexible products through a layered, modular format providing increasing levels of value for airlines.”

All the displays within the RISE platform are 4K Ultra High Definition (UHD) resolution and feature High Dynamic Range (HDR), large amounts of local storage, and robust processing power, packaged in a very thin and modern design. Each seatback display also supports integrated single-pin audio, Bluetooth, Near Field Communication (NFC), and the airline’s choice between USB-C or the industry’s highest power USB-A offering.

RISE also leverages crowd-sourced data and intelligent algorithms to deliver a dynamic entertainment experience that adapts to the passenger as they use it for a Netflix type experience. Targeted advertisements, a powerful recommendation engine, and comprehensive accessibility settings give passengers an intuitive more personalised IFE experience. Airlines’ IFE management teams will also benefit. Airlines could also build in quick and fun feedback features – perhaps asking immediately after food service, whether passengers enjoyed their meal.It also brings new opportunities for pre-order and post flight delivery shopping.

Airline teams will have far more control over the look and feel of the system and the ability to change things quickly. “RISE has completely eliminated the need for time-consuming and expensive change requests, ATPs, and FSATs. Airlines can add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves, without the need for formal acceptance testing”, says Pook.

RISE also offers numerous ultra-high-speed content loading options, easier maintenance, and is 30% lighter than competitive solutions. The system will be available for retrofit on single and twin aisle aircraft starting Q1 2021 and available for linefit installations shortly thereafter.