Air New Zealand has hatched its latest safety video called A Journey to Safety.
The video highlights the impact of New Zealand’s biodiversity crisis through the story of a young girl who transports a lost takahē bird to his new home with help from Air New Zealand and the Department of Conservation (DOC).
The airline’s latest offering builds on its eight-year partnership with DOC. The two organisations have been working together since 2012 to help protect and enhance New Zealand’s natural environment. Under the partnership the airline has transported more than 3,200 threatened species to safety, funded pest traps across 38,000 hectares of the country, and supported marine science and research within New Zealand’s marine reserves.
New Zealand’s landscapes are also a feature of the video, with the Murchison Mountains in Fiordland, Tiritiri Matangi in the Hauraki Gulf and Sanctuary Mountain Maungatautari in Waikato all making an appearance.
Air New Zealand’s general manager global brand and content marketing, Jodi Williams, says the newest video is a charming story with a serious message behind it.
“While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help. Our safety videos have collectively generated more than 180 million views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis.