Gravity Theory, an independent cider producer from the UK, has secured new travel listings with Avanti West Coast, Eurostar and Virgin Atlantic.
The listings of Gravity Theory’s 4.5% ABV sparkling cider in 330ml cans promise to expand the fast-growing British brand’s reach across the UK and beyond.
Virgin Atlantic is introducing Gravity Theory as part of its new season of onboard food and drink offerings, both in Upper Class and the Heathrow Clubhouse.
Avanti West Coast serves major cities along the West Coast Main Line between stations in Scotland and London.
Meanwhile, Eurostar connects UK rail passengers with 28 destinations in five countries.
Produced in Herefordshire using 100% single-estate apples, predominantly Michelin and Dabinett varieties, the cider is fermented and matured for a minimum of six months.
Gravity Theory is also available in 440ml cans and 50-litre kegs.
David Bridge-Collyns, Founder of Gravity Theory, said: “To see an independent British cider brand pouring onboard Virgin Atlantic and listed with operators like Eurostar and Avanti is a huge moment for us. These are premium travel environments where quality matters, and it’s exciting to see craft cider being given a bigger stage alongside wine, beer and cocktails.”
