Virgin Atlantic has expanded its onboard snack offering with the introduction of functional snack brand Nourish to its Upper Class cabins, highlighting growing demand for health-focused products among travellers.
The airline has selected Nourish’s The Orange One brownie bar, a gluten- and dairy-free snack made without refined sugar. The vegan-friendly bar combines a chocolate and orange-flavoured coconut brownie with crunchy almond butter filling and is designed to support gut health through its high fibre content.
Founded in Surrey, UK, Nourish has built its reputation around functional nutrition, focusing on gut and hormonal health and blood sugar balance rather than the high-protein positioning adopted by many snack brands.
Commenting on the partnership, Nourish founder Ineke Nugteren said: “Any young brand finding its way will be indebted to any prestige distributors and retailers who recognise that biggest isn’t always best, opting instead to support smaller brands championing healthier living stances.”
Nourish products have been available onboard Virgin Atlantic flights since October 2025, with the partnership due for review in winter 2026. The collaboration reflects broader consumer trends, with health now cited as the primary consideration when choosing snacks by 31.1% of UK consumers.
