United Airlines is introducing Apple TV+ on more than 130,000 seatback screens and in the United app. Full seasons of select Apple TV+ shows will be available for free.
The introduction of Apple TV+ aligns with United’s plans to have 300,000+ screens across its fleet as it takes delivery of hundreds of new aircraft and retrofits existing aircraft.
Apple Original series will appear on a featured Apple TV+ channel. It will include the entire first seasons of the shows Severance, Shrinking, Ted Lasso, Slow Horses and Silo.
The airline’s passengers have access to thousands of hours of new entertainment content every month. In July, Apple TV+ received a record 81 Emmy Award nominations. Severance was this year’s most-nominated series.
Severance is also one of the most critically acclaimed shows of 2025. United passengers can watch all nine episodes of the first season on any domestic or international United flight with inflight entertainment or in the United app.
That means customers can catch an episode or two on a short-haul route and pick up where they left off on their next United flight. Alternatively, passengers can binge an entire season in one sitting during a long-haul flight.
The Morning Show and Bad Sisters will be added this September. The airline will continue adding new seasons and content each month, including more than 250 television show episodes, feature documentaries and films. All are free during flights on United’s seatback screens and in the United app.
Mark Muren, Managing Director of Product, Identity and Loyalty at United Airlines, said: “Apple creates groundbreaking original series and United travellers are going to love watching fan-favourite Apple Originals for free on their next flight. We’re setting a new standard for a premium inflight experience, and our first-of-its-kind collaboration with Apple TV+ gives fliers more high-quality content options on the latest high-definition seatback screens.”
United has invested in its seatback experience in recent years, including installing seatback screens in every seat as part of its United Next growth plan. Its new interior on 787 Dreamliners includes Bluetooth-enabled, 27-inch, 4K OLED seatback screens.
