June 19, 2024

UK marketplace goes virtual

Food & Beverage marketplace, Innoveat, is on mission to support alternative routes to market with the launch of its first virtual event this September.

“We’ve always aimed to make a real difference and add value to the world of food exhibitions”, says Founder Heerum Fleary, adding: “And in what is an extremely challenging time for the industry, this year we are offering a virtual solution for both buyers and suppliers.”

The virtual version of the annual exhibition will facilitate networking, 1-2-1 meetings and a longer exhibition window for suppliers.

“Our goal is always to provide new ways for buyers to connect with the best suppliers in the UK. This year is no different, and a virtual marketplace which allows buyers unlimited access to suppliers over a 26-day period is our solution. We are incredibly excited about this opportunity to meet the needs of such a brilliant industry during these unpredictable times”, she adds

The Innoveat 2020 virtual marketplace will be open from September 21–October 16, 2020. Buyers from various sectors including retail, foodservice, wholesale, trains, airlines, ferries/cruises, hotels, petrol forecourts will be attending, with opportunities to browse the suppliers, and request 1-2-1 meetings.

A dedicated online networking lounge will allow small groups of people to meet and connect using video chat. Buyers can also request more information from individual suppliers via their ‘virtual booths’.

With no access time limitations, buyers can browse for as long as they like and as many times as necessary. Booths feature a short video, product range details and offers and are live and accessible for a 26 day period.

Brands signed up are those who have just launched a product in the last few weeks/months or are about to launch.

For more information visit: innoveat.co.uk/visiting or innoveat.co.uk/exhibiting/