Concept launched: November 2025
Elements: Catering / Comfort / Interior Design / Service / crew / Technology
SWISS Senses offers guests a redefined way of travelling from takeoff to landing on long-haul flights. Its centrepiece is the state-of-the-art cabin interior, which sets a new benchmark for comfort, design and personal wellbeing. The cabin is initially being introduced on the new Airbus A350-900, followed by a gradual rollout across the Airbus A330 and Boeing 777 fleets.
Yet SWISS Senses extends far beyond the cabin. Across all four travel classes, new product and service highlights await guests – from enhanced dining experiences and thoughtfully designed amenities to signature touches that make every moment onboard memorable. All of these elements come together to create an experience where every detail reflects the airline’s commitment to outstanding service and genuine passenger wellbeing.
Catering
In all travel classes new service concepts have been introduced with high-quality meals and regional specialties. Highlights include an aperitif featuring fresh treats, handmade pralines from Aeschbach Chocolatier and Confiserie Sprüngli, a wide beverage selection, including among others the exclusive signature cocktail SWISS Alpine Essence. The presentation is focused around modern, elegant tableware.
Comfort
Amenity kits are offered in exclusive designs in collaboration with high-end brands such as VIU Eyewear and Zimmerli of Switzerland, and include practical amenities that allow options for personalisation. Bedding is made from recycled materials, large pillows and light blankets are presented in harmonious colours. Sleepwear from Muntagnard and Zimmerli is offered and a seat topper is added for restful sleep. The signature scent Alpine Valley from Soeder ensures freshness and wellbeing. The seats are made from premium materials in a timeless design.
Interior design
Key highlights of the SWISS Senses cabin interior include a unique four-class configuration on every long-haul aircraft. A complete redesign of the cabin across all classes means all classes benefit from a timeless design concept with warm tones such as black, beige and bordeaux paired with premium materials to create a calm, elegant atmosphere.
Human centric lighting has been added to support the body’s natural biorhythm and help reduce the effect of jet lag. A next-generation inflight entertainment is included with larger screens and Bluetooth connectivity for personal electronic devices.
Newly-designed lavatories with a spa-like feel are offered in all classes, accented with peacock tones for freshness and relaxation.
Technology
State-of-the-art technology has been added for a personalised inflight experience including 4K QLED screens (up to 43 inches in SWISS First) with Bluetooth connectivity, allowing passengers to use their own headphones. USB-A, USB-C and wireless charging options are available, depending on travel class. Inflight entertainment tablets and individually controllable seat functions allow passengers to control heating/cooling and lighting.
Service / Crew
Service procedures across all classes have been redefined – from table‑setting and at-seat meal presentation, supported by up to nine months of additional crew training
CSR elements
Sustainability has been at the heart of the concept with widespread use of recycled materials, reusable tableware, renewable packaging and collaborations with Swiss brands.
SWISS Senses is more than just a cabin concept; it is a statement of Swiss quality and innovation. It combines functionality with emotion and sets new standards for the travel experience. All elements have been carefully considered to form one cohesive, memorable experience.
Its introduction on the Airbus A350-900 marks the beginning of a new era for SWISS and underlines its positioning as a premium airline with a focus on sustainability and customer-centricity.
