The finalists for Cabin Concept of the Year 2026 have been revealed.
Now in its sixth year, the Cabin Concept of the Year Award has quickly gained recognition as one of the most prestigious awards an airline can win for its inflight service.
The 2026 Gold winner will follow in the footsteps of previous winners including Iberia, Beond and Hawaiian Airlines.
The Cabin Concept of the Year 2026 winners will be announced during a special ceremony at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg on April 14 2026 at 5pm at the Taste of Travel Theatre.
The 2026 finalists
SWISS International Airlines

SWISS Senses offers guests a redefined way of travelling from takeoff to landing on long-haul flights. Its centrepiece is the state-of-the-art cabin interior, which sets a new benchmark for comfort, design and personal wellbeing.
Riyadh Air

Riyadh Air aims to redefine the guest experience by creating a seamless, elevated journey that reflects its bold identity and commitment to excellence. Through innovative training, distinctive uniforms and a cohesive brand language, crew are empowered to deliver intuitive, authentic and world-class hospitality.
LOT Polish Airlines

Pure Polish is LOT Polish Airlines’ first fully unified cabin concept – a coherent design system blending Polish light, landscape, craft and hospitality with LOT’s brand heritage and translating it into a calm, contemporary passenger experience.
LATAM

The goal was to redefine LATAM‘s Premium Business cabin by integrating a distinct design narrative inspired by South America. From materials and textures, to curves and colours, the concept aimed to provide true privacy and comfort, plus smart tech and soft elements, alongside signature hospitality rituals.
GoJet

GoJet Airlines and partner United Airlines were seeking a key differentiator in the regional aviation space. Their goal was to provide a one-of-a-kind experience for Business and regional travellers while offering additional assistance and perks for regional flight crews.
Ethiopian Airlines

Ethiopian Airlines has recently taken delivery of a new A350-1000 aircraft, marking a significant milestone in the airline’s fleet modernisation efforts.
Air Europa

Air Europa first launched its Boeing 787-9 Business Class concept in July 2019. Five years later, the airline has now received its final aircraft with the configuration. In this time, it has continued to upgrade the passenger experience, including a key update to its inflight entertainment (IFE) graphical user interface (GUI), completed in December 2025.
Air France

Air France’s La Première suites have gradually been rolled out on a selection of Boeing 777-300ERs. The new La Première cabin was first launched on flights to New York in April 2025, and by the end of 2026 the entire La Première network will feature these new cabins.
Find out more about our Cabin Concept 2026 finalists here.





