Spafax has launched Spafax Studio, the creative wing of the company’s content technology service. It will work with airlines and travel companies to create branded content from scratch.
Jessica Sammut, director of corporate communications at Spafax, said: “We work across branding, branded content, PR, digital, social and experiential and partnership campaigns. We believe that delivering digital experiences is the future of entertainment.”
Spafax has also launched a new podcast. “It’s called Future Screen and offers listeners informed and entertaining insights into the future of Out-Of-Home marketing, travel media and onboard entertainment,” said Sammut. “In each episode, we bring together insights from these colliding industries, featuring guests from Spafax and its partners – and the best part is, you don’t have to be an “avgeek” to enjoy it!”