April 14, 2024

Sola rebrands ready for a strong recovery

Dutch cutlery specialist, Sola, emerges from the pandemic downturn with a strong new brand identity and a determination to build on nearly 100 years of experience and innovation.

Operating since 1922, the business has been bringing its products to the tables of the world’s best hotels and restaurants, as well as to travel and retail sectors with a passion for style and quality which has become its established hallmark.

The team developed a dedicated airline and railway sector to meet the specific special requirements of these industries but now its rebrand tightens onboard links with the core business and aims to better reflect the combined strengths, stature and reputation of the company as a whole.

There is now a new unifying logo and brand image, along with a relaunched website, all reflecting a renewed focus on standing out from the crowd and asserting established strengths in partnership with a contemporary enthusiasm for innovation.

The team is expanding too with the appointment of Bernd Koperdraad to support European and African business development. Hans Engels, Export Manager Airline and Railway for Europe, Canada & Americas says: “Quality cutlery really adds to the passenger experience. We all know the difference it can make to a dining experience but understanding what works and why is quite a science and one Sola has spent many, many years perfecting. The onboard sector has very specific requirements in terms of weight, image, lifecycle and supply chain which takes thoughtful planning and development that many never give a thought too. We are very happy to be the supporting cast of a great onboard meal and help make the culinary stars shine. Our rebrand just aims to reassert our expertise and shine a light on those often invisible skills and nuances which only many years of specialist experience can bring to the table.”