In autumn 2021, SkyUp passengers will be greeted by flight attendants wearing new SkyUp Champions uniform, featuring a bright orange trouser suit and Nike Air Max shoes.
The concept was created in collaboration with Frame Fashion Consultancy, taking into account the history and global evolution of crew uniform from the early 1930s.
“It changed depending on the role that the crew performed in flight” said Marianna Grigorash, head of SkyUp Airlines marketing department. “Times have changed, women have changed, so in contrast to the conservative classics, heels, red lipstick and a bun, a new, more modern and comfortable image of a ‘champion’ has appeared. Freedom, natural beauty, individuality, no patterns and sneakers in which everyone would like to fly.”
Instead of traditional suits with skirts, the new uniform features trouser suits with soft tailoring aesthetics and trench coats made of Italian eco-leather, created together with the Ukrainian fashion brand GUDU.
High heels have been replaced by the Nike Air Max 720, comfortable, ergonomic sneakers made as part of the company’s initiative to reduce waste and environmental impact. 75% of this model consists of recycled materials. The key feature of these sneakers is the record high air cushion along the entire length of the sole. This gives the Air Max 720 cushioning and resilience for comfort all day long.
The main accent of the outfit is a sky-blue silk scarf, which is attached to the epaulettes of the jacket and coat. We created the scarf, which is a symbolic feature of the airline’s uniform, together with the Ukrainian brand GUNIA project.
Olga Tsaregradskaya, curator of the project, said:“The study and interviews with flight attendants became the starting point for working on a new image — a modern girl with an active life position — a champion who works for team result and shows respect for herself and her health. So we decided to replace the shoes with sneakers. We also invited Ukrainian fashion designers to create the uniforms — the GUDU brand to develop a suit and the GUNIA PROJECT brand of exceptional things to find perfect print for the silk scarf.”