Simply Roasted is launching into Brakes wholesale foodservice supplier this month. Brakes will be the brand’s first national foodservice partner, and in turn, Simply Roasted will be Brakes first and only non-HFSS compliant crisp brand.
The brand will also launch in London Heathrow’s Virgin Airlines Clubhouse as their UK crisp of choice.
Simply Roasted is launching with a collection of flavours including: Sea Salt, Mature Cheddar & Red Onion, Sea Salt & Cider Vinegar and Black Truffle.
Dan Head, foodservice channel lead, said: “Partnering with Brakes as our first national foodservice partner is an exciting opportunity for Simply Roasted. Brakes are well known for their wide and diverse coverage of the foodservice space which will allow us to launch our range into more sites than ever before.”