LSG Group’s Retail inMotion has partnered with IFE systems specialist Bluebox Aviation Systems to offer an enhanced touch-free retail proposition for airlines worldwide.

Through this partnership, airlines can secure a deeply integrated, end-to-end solution offering opportunities for new and innovative sales channels in the post-COVID-19 world.

John Vaughan, head of product management at Retail inMotion, said: “Airlines today face an increasingly challenging and evolving environment in meeting the levels of service passengers have come to expect. By combining the expertise of Retail inMotion and Bluebox, we can help address these challenges both now and in the future while increasing ancillary revenues.

David Brown, director of business development at Bluebox, added: “Airlines wish to get back to delivering inflight experiences that delight passengers without compromising the safety protocols that are being implemented to protect both passengers and cabin crew. This partnership offers a touch-less shopping experience for food, beverages and other goods on our battery or aircraft-powered wireless IFE platform, Bluebox Wow. Virtualising the trolley and facilitating touch-less payments, we’re enabling passengers and crew to maintain as much social distance as possible, while keeping open an important revenue stream for the airline.

Bluebox Wow already supports the hygienic provision of seatback information such as inflight magazines and safety cards and this has been extended to deliver a touch-less payment option that integrates with the inventory management systems onboard.