August 18, 2022

PressReader tapped by ITA Airways

PressReader has launched its partnership with ITA Airways, the new Italian flag carrier and a member of SkyTeam Alliance, providing passengers with access to PressReader’s online newsstand.

Through this partnership, ITA Airways provides passengers with a safe, contactless reading experience throughout their travel journey, while contributing to its ambition to become one of the most progressive, sustainable and ecological airlines in the world.

“I am very happy to introduce our new digital newsstand, a further step towards providing our

passengers with an always enhanced journey. The partnership with PressReader enables us to offer a contactless and sustainable reading experience, confirming our commitment to building an increasingly digital and innovative company. Our customers’ wellbeing is at the core of every decision we take and the center of all our efforts,” notes Giovanni Perosino, chief marketing officer of ITA Airways.

“PressReader is excited about working with ITA Airways, our first SkyTeam Alliance member partner, to bring the dolce vita to the skies,” said Alex Kroogman, co-founder and CEO of PressReader Group of companies. “ITA Airways’ focus on efficiency and innovation, customer satisfaction and environmental sustainability is the foundation of our partnership. Uniquely positioned to provide contactless, ecofriendly, and premium reading experience for passengers, PressReader is committed to supporting ITA Airways on its way to reducing environmental impact and building one of the most ecological companies in Europe.”

ITA Airways joins PressReader’s growing roster of airline partners, including British Airways, Cathay Pacific, Air Canada, Fiji Airways, Qatar Airways, JetBlue, Turkish Airlines and Iberia.

For more information, contact aviation@pressreader.com.

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