June 19, 2024

PEC goes virtual

The Passenger Experience Conference goes virtual again today with a webinar session focuse on rethinking the “what next” and addressing how to best reassure customers.

Moderator, Jennifer Coutts Clay, author of JETLINER CABINS proposes the questions. How do we ensure passengers feel safe, cared for, and in control, by designing experiences that rebuild trust, moment by moment.

She will be joined by Johannes Lampela, Director of Design, Los Angeles, Designworks (a BMW Group company) who will describe how a “post-COVID design brief for a better cabin experience should focus on what matters to the customer and draw on learnings from recent disruptions in the automotive space.

The debate proposes an “experience first – inside out approach” to cabin design. Lampela leads a multi-disciplinary team of designers and creative directors, and has led significant design projects with BMW Group brands, B/E Aerospace, Singapore Airlines, Alaska Airlines, Delta, EVA Air, Bay Area Rapid Transit and Hyperloop One.