Bluebox Aviation Systems (Bluebox) and SkyFive are partnering to enable airlines to get more from Air-to-Ground (A2G) inflight connectivity. Together they are turning bandwidth into better passenger experiences and stronger ancillary revenue opportunities.
The new joint venture combines SkyFive’s inflight connectivity platform and Bluebox’s Blueview inflight entertainment, retail and passenger engagement platform, to help airlines unlock more value from connected aircraft and generate profits from digital services.
Their solution enables airlines to deliver a range of digital passenger services designed to improve both passenger experience and commercial performance.
The partnership creates opportunities for airlines for: order-to-seat retail with live payment capability; dynamic advertising and targeted offers; personalised entertainment recommendations; connected retail and ancillary revenue opportunities; real-time updates to content, menus and passenger services.
Bluebox will provide the inflight entertainment, advertising, retail and order-to-seat layer across the SkyFive system. It will be delivered through integration with SkyFive’s OpenServer platform or, where connectivity allows, Blueview Cloud, Bluebox’s ground-hosted digital services platform.
Airlines can adopt the solution in a way that works for their operation.
Bluebox services can be integrated into onboard systems or delivered through the cloud as connectivity capabilities evolve, giving airlines more flexibility as fleets and digital strategies continue to change.
For airlines looking to justify connectivity investment, the partnership creates new ways to improve passenger satisfaction while opening up opportunities to offset CAPEX and OPEX through increased ancillary revenue and smarter digital engagement.
“Airlines are increasingly asking the same question: how do we get more value from connectivity? Passengers expect more personalised, digital experiences onboard, while airlines want clearer commercial returns. Combining SkyFive’s connectivity with Blueview gives airlines practical ways to do both,” said Dougie Brown, Head of Account Management and Partnerships at Bluebox.
Dirk Lindemeier, Chief Commercial Officer at SkyFive, added: “Connectivity is nothing without monetisation. Passengers increasingly expect more personalised, digital experiences onboard but airlines insist on clear commercial outcomes. Our architecture was designed open from the outset and working with Bluebox now allows us to bring together connectivity and passenger engagement in a way that gives airlines more flexibility and more opportunity to create value.”
