March 2, 2024

Made for Drink partners with British Airways

Crisp brand Made for Drink has secured a listing with British Airways.

The fine snacking brand will offer four core flavours onboard, comprising Baron Bigod Cheese & Onion Crisps (35g), Dorset Sea Salt Crisps (35g), Malt Vinegar & Sea Salt Crisps (35g) and Chrizo Thins (18g).  

Already stocked in supermarkets, delis, hotels and pubs, Made for Drink has realised its long-term ambition to partner with the British airline.

The snacking brand’s crisps will be stocked on all short haul flights out of Heathrow and Gatwick, serving at least 3,000 flights a week. Its boxes are fully recyclable for stacking purposes, too.

Dan Featherstone, founder of Made for Drink, said: “To get our hospitality & travel profile back to where we left it in 2020 has been a burning ambition for the team for some time now. 

“Ultimately it was worth the wait, because our new and improved short haul arrangement means British Airways will be throwing its weight, not only behind our flagship Chorizo Thins but three English Heritage lines, raising invaluable awareness for a sublime Suffolk brie, hand-harvested salt from Chesil beach but most important of all urgent conservation funds for English Heritage’s extensive 400 site estate.”