Linstol is inviting visitors to this week’s WTCE to experience the ‘Amazing Race’ – an interactive, visually captivating sculpture that brings its logistics journey to life from factory to plane and beyond.
It has transformed the complexity of the value chain into a fun, immersive 3D experience inspired by Linstol’s ‘Atlas of Wonders’ WTCE theme.
Installed at Booth 4E30, it was designed in collaboration with renowned sculptor Matthew Gaulden of Rolling Ball Sculptures and is a kinetic installation that brings the supply chain to life for conference visitors.
‘Amazing Race’ showcases two balls traveling through seven stages of the supply chain, one powered by Linstol’s expertise and the other hitting all the common roadblocks – port strikes, Red Sea disruptions, stock mismanagement and more.
The ‘racecourse’ follows the real-life value chain:
- Starting Line: Factory
- Stage 1: Origin Port
- Stage 2: Transport
- Stage 3: Destination Port
- Stage 4: Warehouse
- Stage 5: Overflow Warehouse
- Stage 6: Caterer/DC
- Stage 7: Plane
- Finish Line: Sustainable End of Life
“Linstol’s logistics capabilities set us apart in the industry,” said Matthew Dunham, Process Innovation Manager at Linstol.
“By managing the entire value chain, we ensure seamless new product launches and reduce inventory management headaches, allowing our clients to stay focused on what matters most, delivering exceptional customer satisfaction.”
