July 21, 2024

LATAM wins at the World Travel Awards

LATAM has won the title of South America’s Leading Airline 2023 at the World Travel Awards (WTA).

The Chilean airline was chosen in the ‘largest and most extensive category’ of the competition for the eighth consecutive year.

Passengers have cited LATAM’s consistent cabin upgrades, ergonomic seats that prioritise comfort, integration of technologies and new cuisine options as its top features. 

The airline’s Play entertainment system with continuously updated exclusive content and digitisation of the passenger experience stood out as a notable highlight to voters. So too did the emphasis placed on self-service technologies both inside and outside airports.

LATAM has also made changes to its onboard culinary offering, including a complimentary service on domestic routes and a recipe programme for long-haul flights. This offering celebrates the cultural and gastronomic heritage of South America, in collaboration with emerging female chefs serving regional cuisines onboard long-haul flights. 

The WTA celebrates its 30th anniversary this year. The 2023 award ceremony took place in St Lucia with representatives from LATAM in attendance.

Paulo Miranda, Vice President of Customer Experience at LATAM Airlines Group, said: “This recognition is a source of pride and cause for celebration for our teams, who give their best every day to deliver excellent service to our passengers. We remain focused on enhancing the flight experience, and we thank our passengers for their trust and preference.”