Air India has introduced a multi-course, restaurant-style dining experience for Business Class passengers on long-haul and ultra-long-haul international flights, beginning with services between India and the UK.
Launched on routes serving London Heathrow, London Gatwick and Birmingham, the enhanced service features individually plated courses, linen-laid tables and bespoke tableware, with a focus on more personalised service and a leisurely dining experience.
The rollout will be progressively extended across the airline’s Airbus A350, Boeing 787-9 and Boeing 777-300 aircraft, as part of its wider investment in premium onboard hospitality.
Moving away from traditional tray-based meal presentation, the new service introduces dedicated tableware for appetisers, main courses and desserts, alongside a more structured service sequence designed to bring a restaurant-style experience to the cabin.
Rajesh Dogra, Chief Customer Experience Officer at Air India, said: “At Air India, we are continually reimagining every aspect of the customer experience. The introduction of our fine dining-style, course-by-course meal service in Business Class is another step in our broader Air India transformation journey, creating a globally benchmarked premium travel experience while remaining rooted in the warmth and authenticity of Indian hospitality.”
The dining concept is complemented by a bespoke tableware collection developed for the airline’s Vista Verve service. The range includes dedicated plates for appetisers, main courses, snacks, desserts and cheese, alongside a signature glass and espresso cup.
A key feature is the Martaban-inspired cruet set, drawing on traditional Indian storage jars associated with preserving flavours and family recipes. The design combines a reference to Indian heritage with a contemporary aesthetic.
The initiative builds on Air India’s wider investment in its food and beverage proposition, including refreshed menus, an award-winning wine selection, enhanced tea offerings and service innovations aimed at improving the long-haul passenger experience.
It also forms part of the carrier’s broader transformation programme, which includes the introduction of new Airbus A350s and Boeing 787-9 Dreamliners, alongside cabin and interior retrofits across its existing single-aisle and twin-aisle fleet.
The airline said the combined investments are intended to deliver a more consistent premium experience across its international network, blending contemporary design and service standards with elements of Indian hospitality.
