July 18, 2024

Korean Air launches safety video with virtual humans

Korean Air has introduced a new inflight safety video featuring virtual humans.

The video introduces Rina, a virtual flight attendant giving safety instructions in the Korean Air Safety Lounge. 

Complete with 4D technology and decked out in Korean Air uniform, she was appointed honorary flight attendant after completing safety training at the Cabin Crew Training Centre. A four-member girl group titled MAVE play the roles of the passengers following the safety instructions.

Highlights include how to store carry-on luggage, wearing a seatbelt, prohibited items during the flight, cabin smoking regulations, procedures in the event of cabin pressure abnormalities, locations of emergency exits and how to put on a life jacket.

Designed by entertainment company Metaverse Entertainment, the virtual humans are expected to “garner passengers’ attention and increase viewers’ engagement levels.” 

The new safety video is now playing on all Korean Air flights, as well as on the airline’s official YouTube channel.

“This will become a great example of the synergy created between the aviation industry and digital technology. We intend to change perceptions of inflight safety videos with these new ideas, and make them more relatable for passengers,” said a representative from Korean Air.