IFE specialist Inflight Dublin has announced an exclusive inflight content deal with American sport and comedy YouTube sensation, Dude Perfect.
The deal gives Inflight Dublin the distribution rights for Dude Perfect content on airline inflight entertainment. The content targets sport and trick-shot lovers around the world, with an extensive catalogue of stunt videos and humorous skits, and new videos uploaded weekly. The YouTube channel has an impressive 51 million followers and over 10 billion views.
The Texas-based group is known for collaborations with top global brands such as Oreo, Pringles and Gilette and the deal supports Inflight Dublin’s strategy of creating bespoke content packages for airlines through innovative, on-trend content such as Viral, YouTube and Wellness videos.
“The ‘Dudes’ fun and entertaining videos are a great addition to our traditional IFE offering, and growing catalogue of YouTube and Wellness content. With the online popularity of Dude Perfect and Inflight Dublin’s position as a global leader for IFE and Wireless solutions, we expect this high quality content to be a great hit with airlines and passengers across the world,” says Barry Flynn, Inflight Dublin’s CCO.