The FORMIA brand originally has its roots in Scandinavia before being established in Asia Pacific in 2002.
In 2009, under new ownership, FORMIA strategically repositioned to specialise exclusively in airline amenity kits, skincare and comfort items offering a unique, human-centred approach with the aim to add value to the passenger experience.
Today, the FORMIA team is made up of 21 nationalities with representatives in fourteen locations globally.
Global leader
FORMIA is a global leader in the travel amenity industry offering tailor-made, premium and sustainable airline amenity and comfort item concepts. Its diverse global brand portfolio allows for bespoke solutions, including first onboard offerings and collaborations. A key part of its role is to fully understand each of its airline customer’s needs and aspirations, and to expertly research and select the most relevant brands and meaningful collaborations which align with the airlines’ DNA.
High points
One of FORMIA’s key highlights was the launch of the miniature suitcase concept as an amenity kit for Thai Airways over a decade ago, in collaboration with luxury luggage brand RIMOWA. An industry-first, the concept was developed to create added perceived value with highly-collectible designs. FORMIA has since introduced the mini hardcase on a number of airlines in partnership with well-known luggage brands including Samsonite, Porsche Design, BRIC’s and Globe-Trotter.
Another proud milestone for FORMIA was the launch of the industry’s first certified carbon-neutral amenity kit programme for Hawaiian Airlines in 2023. The carbon-neutral certification process involved designing a sustainable kit, optimising the carbon footprint through further product and supply chain optimisations, and off-setting the remaining emissions.
For Japan Airlines, FORMIA curated a collection of amenity kits for First and Business passengers with welfare experimental company, HERALBONY, who supports the empowerment of artists with intellectual disabilities to thrive through creating beautiful art.
With that in mind, FORMIA believes the future of airline amenities will bring more of a focus on driving positive impact for the planet and its communities, driving social and environmental responsibility. We look forward to seeing what it does next!
