IMG has extended its agreement to broadcast the Australian Open on Sport 24 and Sport 24 Extra into 2027. The agreement will see Sport 24 continue to bring more than 150 hours of live action from the annual tennis tournament at Melbourne Park to airlines and cruise ships.
As part of the renewal, the IMG-owned and operated channel will also broadcast original programming related to the Australian Open throughout the year. Sport 24 has broadcast action from Australia’s Grand Slam tennis tournament to international passengers since 2012.
Sport 24 and Sport 24 Extra are produced from IMG’s production headquarters at Stockley Park near Heathrow Airport.
Sport 24 is the first and only live sports channel available on airlines and cruise ships around the world. It can be viewed on 612 aircraft – including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines and Cathay Pacific – and 127 cruise ships, including from Carnival Group, Royal Caribbean, Celebrity, Fred Olsen and Norwegian Cruise Line.
Cedric Cornelis, Chief Commercial Officer of Tennis Australia, said: “We are delighted to extend our partnership with Sport 24, a long-term valued broadcast partner of the Australian Open. This extension means Tennis Australia will continue our commitment to making Australian Open matches and original content accessible to fans whether they’re 30,000ft in the sky or in the middle of the ocean.”
Richard Wise, Senior Vice President of Content and Channels at IMG commented: “Sport 24 has been bringing passengers live coverage of the world-renowned Australian Open for over 12 years and we’re delighted to extend our relationship.”
