Icelandair is introducing on-demand Business class amenity kits designed by Inga Elín, a local artist best known for the Veltibolli cup available in more than 200 patterns.
Passengers can choose contents from an amenity kit selection outlined in the inflight drinks menu.
Options include a sleeping mask with a pattern that matches the bag, a paper-wrapped dental kit with a bamboo toothbrush and toothpaste, paper-wrapped earplugs, socks, as well as lip balm and hand cream from Verso Skincare, a Swedish brand with a strong Nordic ethos, which shares Icelandair’s values.
“We can better personalise our kits and ensure less waste,” said the airline. “Our goal is to bring passengers something beautiful and useful while minimising our impact on nature.”
The reusable kits have been created with long-term partner, skysupply, which has already developed other amenity kits for Icelandair.
“Following the success of the previous amenity kits, skysupply has developed a concept that combines a strong reference to Iceland and its art scene with a focus on sustainable, meaningful, and long-lasting products designed for second use and unique experiences during and after the journey,” said the announcement.
The new Business Class amenity kits for Saga Premium and Saga Premium Flex guests are cotton drawstring bags in two sizes (small and large).
Skysupply used existing abstract patterns by Inga Elín, inspired by typical Icelandic weather phenomena and water patterns.
The colour scheme aligns with Icelandair’s corporate colours, white and blue, and the carrier’s minimalistic aesthetics.
Each bag carries a small label naming the specific weather or water feature (e.g. Bylur for blizzard, Lækur for creek, Vindur for wind, and Flæði for flowing water) along with the artist’s name, printed in blue on white. The drawstrings feature a textile tag branded with the Icelandair logo.
