Heathrow Express has launched a new Onboard Entertainment digital media platform, available to all those travelling on the train.
The Onboard Entertainment platform is a virtual offering which allows passengers access to a variety of newspapers and magazines for free while travelling between Paddington and Heathrow.
To access the newspapers and magazines, passengers can simply connect by mobile or device to Heathrow Express Wi-Fi before scanning the Onboard Entertainment QR code. The QR code is located throughout the train, including on digital screens, seat backs and windows, and offers access to media titles including national newspapers, lifestyle magazines and games. Information on both the Heathrow Express services and Heathrow airport can also be accessed via the QR code.
Mark Eastwood, commercial strategy lead at Heathrow Express, says of the new platform: “We’re really excited to be able to offer the Onboard Entertainment platform to customers who choose to travel with us on the Heathrow Express. We’re proud of our position as a sustainable transport option with our fully electric trains and now with this new media platform, which as a result of going digital, saves the equivalent of 850kgs a month in wastepaper – that’s 10,200kgs a year. This means that our passengers can have free access to a variety of media while also enjoying the speed and ease that the Heathrow Express offers, improving the onboard experience further.”