Onboard hospitality and passenger experience professionals are gathering in Hamburg this week for three key industry events.
The discussions and knowledge-sharing kick off today with the Passenger Experience Conference (PEC), which brings together experts and visionaries to look at the future of passenger experience, onboard environments and services.
Tomorrow the focus turns to the World Travel Catering & Onboard Services Expo (WTCE) and Aircraft Interiors Expo (AIX).
The Onboard Hospitality Magazine team will be out in force at all events and will be reporting the news and highlights in daily newsletters.
Alongside dozens of exhibitors at WTCE, the Taste of Travel Theatre, produced in association with Onboard Hospitality and sponsored by En Route International, will bring a programme of sessions covering topics from catering for neurodivergent passengers to how to enhance service quality.
Attendees can learn about the best inflight practices, from tailored food preparation to clear communication strategies, aimed at ensuring passenger safety and boosting brand loyalty.
The theatre will also host ‘Premium Pours Without the Alcohol’, looking at how Saudia is setting the bar high with its growing list of non-alcoholic drinks and success of its Jukes Cordialities offerings.
Closing on Thursday April 10, Kelly Stevenson, Director of JetVine will host ‘Captivating Concepts – What’s New in the Drinks Trolley,’ with the help of Maryann Simson, Director of Jetway Communications.
A series of live cooking demonstrations and tasting opportunities will also take place throughout the event.
At 5pm on Tuesday at the Taste of Travel Theatre, the winners of this year’s Onboard Hospitality Awards will be revealed, including the prestigious Cabin Concept Awards.
The full list of winners and highly commended will be featured in the Onboard Hospitality Magazine‘s WTCE newsletter on Wednesday and all the pictures will be shared in Thursday’s newsletter.
Printed copies of Onboard Hospitality‘s WTCE Preview Special will also be available at the Hamburg Messe, along with the Entries Guide to this year’s awards.
New for WTCE, 2025, the Tech Trail showcases technologies transforming the passenger experience and operational efficiency for airlines, rail and cruise operators and travel caterers.
Attendees can explore innovations relating to topics such as meal planning, stock management and payment solutions.
More than 35 companies will be showcasing their products and services at WTCE at The New Exhibitor Village, including France Macaron, The Mallows and Joe & Seph’s Gourmet Popcorn.
Elsewhere on the show floor, first-time exhibitors will include BioNatur Plastics, which specialises in 100% recyclable and landfill biodegradable plastics, The Mallows ApS, Østerberg Food Service ApS, JALUX, Pick on Us and Tourvest Retail Services.
There will be debuts by more than 80 food and drink brands at the show, including big brands like Capri Sun and the UK’s first Fairtrade tea company, Clipper Teas, and also FoodYoga, a specialist in vegan, gluten-free and non-GMO snacks with herbs and probiotics.
“The Onboard Hospitality team is so excited to see what’s new in Hamburg this year and to meet with industry friends, make new connections,” said Bev Fearis, Acting Editor.
“We wish you all a fruitful and productive few days and if we’re not already scheduled to meet with you, please pop along to our stand 1E100 to say hello.”
aircraftinteriorsexpo.com; passengerexperienceconference.com; worldtravelcateringexpo.com
