Redefining hospitality, improving the customer experience and ‘what’s new in the drinks trolley’ will be on the agenda at this year’s Taste of Travel Theatre at WTCE.
Moderated by Jo Austin, former Editor of Onboard Hospitality, the free-to-attend sessions are being produced in association with Onboard Hospitality and sponsored by En Route International.
The programme of sessions will cover topics including emerging trends and innovative solutions to enhance service quality, with a focus on raising the bar of inflight food and beverage services.
On Tuesday April 8, Lance Hayward, Founder and Managing Partner of Hayward Partnership will moderate a session on the topic of ‘Redefining Hospitality’. It will look at passengers’ expectations, the growing demand for pre-orders, role of airport lounges in catering and on demand food service.
On Wednesday April 9 ‘Improving the Customer Experience and Loyalty from an Allergy and Nutrition Perspective’ will explore striking the balance for reducing risk on board.
Attendees can learn about the best inflight practices, covering everything from tailored food preparation to clear communication strategies, aimed at ensuring passenger safety and boosting brand loyalty.
The theatre will also host ‘Premium Pours Without the Alcohol’, looking at how Saudia is setting the bar high with its growing list of non-alcoholic drinks and success of its Jukes Cordialities offerings.
Closing on Thursday April 10, Kelly Stevenson, Director of JetVine will host ‘Captivating Concepts – What’s New in the Drinks Trolley,’ assisted by Maryann Simson, Director of Jetway Communications.
At this interactive session, attendees can watch drinks being prepared, enjoy tastings and learn about practical serves, functional ingredients and sustainable solutions.
A series of live cooking demonstrations and tasting opportunities will also take place throughout the event.





