gategroup and its long-term analytics partner, Black Swan Data, is to launch a winter trial of its Epax digital retail solution, with one of Europe’s leading airlines easyJet.

Claiming a global first, the system enables access to a full onboard retail offerings from one location from the passengers own personal device, keeping physical contact with equipment or material onboard to a minimum. Epax is designed to be intuitive, convenient, and engaging.

The system is enabled via a simple connection to an onboard wireless network through a passenger’s own browser and aims to make the experience more convenient but also more targeted, using machine learning and data driven innovation to personalise the inflight retail experience.