June 18, 2024

gategroup debuts updated brand identity

gategroup has also shared its new company theme and tagline: Creating culinary connections.

gategroup has revealed updated logos and a new tagline as part of its rebrand to achieve a ‘fresh identity’.

gategroup and its family of brands have received a facelift in an effort to ’embrace a group vision and establish a solid brand affiliation within [its] three business segments’.

Aviation catering brands gategourmet and servair and retail brand gateretail have all received new logos.

Furthermore, two new food solutions brands have been launched. gatesolutions, for tailored made catering and packaged meal solution, and uqonic, offering culinary and hospitality for guests at lounges and special events.

gategroup is taking steps to unify its brand identity with a new brand architecture focused on visual connection, brand equity, and brand recognition. Each brand has a distinct identity while remaining visually connected to the mother brand, gategroup.

gategroup has also shared its new company theme and tagline: Creating culinary connections. 

gategroup connects guests, partners, suppliers, countries, and cultures through the power of food, and as connectors, gategroup brings together diverse elements of the global culinary community. Through delicious dishes, gategroups tell the stories from the bustling kitchens of their chefs to the aisles of airlines and everything in between.

gategroup.com

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