April 14, 2024

FORMIA launches Emirates x Bvlgari collection

FORMIA has launched the latest amenities concepts as part of Emirates’ longstanding partnership with Bvlgari.

The collection presents eight kits for male and female passengers travelling First and Business. Each bag is embossed with the Bvlgari logo, has a Bvlgari branded inner lining and outer colour palettes that aim to complement the Bvlgari fragrance found inside.

Each First kit contains a 30ml bottle from the BVLGARI LE GEMME fragrance collection, which aims to represent a ‘sensory journey’ from West to East in search of the rarest precious gems of nature. The female-oriented First kit features the ‘RUBINA’ fragrance, whilst the male kit includes ‘TYGAR’.

Both First kits are made from a black faux leather with a red or tan trim. Both bags come in two designs.

Female Business bags have a gold faux leather finish and shine a spotlight on the fragrance OMNIA CRYSTALLINE. The male Business bags come in a two-tone fabric with a functional carry handle and draw on the fresh fragrance ‘AQVA POUR HOMME’. Passengers will also receive Bvlgari cosmetics that include a lip balm, body lotion and face cream, all in their respective fragrances.

All eight bags have been designed to have versatile uses after the flight, from cosmetic bags to travel pouches. Additionally, FORMIA created essential onboard items with sustainability in mind, which include toothbrushes, combs and mirrors made of wheat straw and a dental kit wrapped in rice paper.

“Working with such prestigious brands as Emirates and Bvlgari is always a joy and we are particularly proud of the results of this collaboration,” said Roland Grohmann, FORMIA’s CEO & managing partner. “Not only does it ooze sophistication and opulence, it also addresses the growing need for re-usable and long-lasting designs such as we did with the bags but also with the accessories’ that we have created that go towards reducing plastic use.

“At FORMIA we relish in delighting passengers, and offering the chance to disembark with a scent from the much coveted ‘BVLGARI LE GEMME’ collection does just that.”