Korean Air’s stated goal of creating an inflight experience that is on a par with luxury hospitality standards moved up several notches this year when it unveiled a major refresh of its onboard products.
New in First and Prestige (Business) are bedding, loungewear, tableware and amenity kits crafted by leading upmarket global brands.
The upgraded inflight items – which took around two years from initial review to final procurement and introduction – are now on long-haul routes equipped with First Class seats, and short-, medium-, and long-haul routes featuring Prestige Class.
Tangible commitment
David Pacey, Executive Vice President of Inflight Service and Lounges at Korean Air, said aligning with top luxury brands is a tangible commitment to providing the ultimate comfort in the sky.
“Korean Air is dedicated to providing an experience that transcends mere transportation, elevating the journey to match the uncompromising standards of a five-star hotel – the core concept guiding our mission to become the world’s best loved airline,” he said.
Exclusivity
Italian company Frette provides the bedding and loungewear in First and Prestige. In both cabins it supplies quilted mattresses, including an Air Coil mattress from Eco World in First, a cotton blanket and a pillow.
Those in First also get a duvet and pillow set with a duck-down filling along with slippers and pyjamas for both men and women.
In First Class, meals are served on china dinnerware made by French company Bernardaud, accompanied by Christofle cutlery – a design that incorporates the Korean Air logo – and glassware supplied by Riedel. The Austrian company says its glass products are designed to enhance the aroma and flavour of different drinks.
Passengers in Prestige also dine off upgraded dishware and glassware crafted by Armani/Casa.
For its new amenity kits, Korean air turned to exclusive British company Graff. The First Class collection comes in two pouches (for men and women), with five high-quality cosmetic items: a face cream, a facial mist, a hand cream, a lip balm and a perfume. In addition, there are four convenience items: a toothbrush set, earplugs, eye mask and a comb.
Those in Prestige receive unisex pouches with a lip balm, hand cream, perfume, toothbrush set, earplugs and eye mask. •
