May 30, 2024

En Route launches post-COVID options

En Route International has launched two new product ranges specifically designed to allay post COVID-19 concerns for passengers in premium cabins.

The product ranges – ovenable and individually flow-wrapped bakery items, and a ‘flip and peel’ cheese platter – have been developed as part of moves to offer confidence to passengers in premium cabins as airlines transition back to normal services continues.

The flow-wrapped products include both savoury and sweet bakery items such as bread rolls and garlic bread, alongside pastry plaits, croissants and Danish pastries. They can be presented as part of En Route’s existing Baker St brand or designed with an airline’s branding on any packaging. The bakery items are sourced from premium manufacturers across the UK, Europe and the USA.

The ‘peel and flip’ cheese platter, which is an extension of the company’s existing award-winning products, is made up of three cheeses and garnishes wrapped in newly-designed packing, which is opened by the passenger.

Previously, all cheeses were opened and presented to passengers by crew on a slate or via a caterer who served it on a platter or plate. The new packaging doubles up as a high-quality cardboard platter, minimising cabin crew handling as part of the process. Cheeses are sourced from across the UK and Europe and with a focus on variety, quality and safety.

Hamish Cook, executive director at En Route, said: “As innovators in bakery and cheese, we have continued to refine our offer with passenger safety and health in mind. We are placing real emphasis on reimagining much of what already exists to see how these products can be tailored and reworked with new passenger behaviours in mind. We feel these products will enable us to instil confidence in both airlines and their passengers.”