Delta Air Lines has expanded its Delta Sync digital offering with the addition of The Wall Street Journal, giving SkyMiles Members access to news, insights and video content during their journey.
Passengers connecting to Delta Sync wi-fi can access a 24-hour trial of The Wall Street Journal, with content available both onboard and after landing. The partnership also brings a curated selection of the publication’s video journalism to Delta’s seatback entertainment system, available on nearly 900 aircraft.
Featured content includes series such as Coveted, exploring the craftsmanship behind luxury and everyday products; The Economics Of, examining businesses and innovations shaping modern life, and The Job Interview, featuring career insights from cultural figures.
The collaboration forms part of Delta’s wider Delta Sync strategy, which aims to provide passengers with more personalised digital experiences throughout their journey. It builds on existing partnerships with brands including The New York Times and Paramount+, offering travellers more ways to stay informed, entertained and connected onboard.
“By bringing The Wall Street Journal to Delta Sync, we’re giving those customers – and any customers who value trusted, high-quality journalism – a smarter, more intuitive way to stay informed and productive,” said Ranjan Goswami, Delta’s Chief Marketing and Product Officer.
