May 22, 2024

Cathay Pacific rebrands catering service

Cathay Pacific has rebranded its catering service as Cathay Dining.

The new identity will be rolled out across passenger-facing channels this month. It follows the airline’s rebrand to Cathay in September 2023. 

Cathay Dining provides inflight dining solutions to Cathay and other major airlines flying to and from Hong Kong. Services to businesses outside the aviation industry are also offered.

The catering arm, which was formerly known as Cathay Pacific Catering Services, operates the airline’s principal dining business in Hong Kong. Last year, more than 19 million meals were produced.

Alex McGowan, Chief Operations and Service Delivery Officer and Dining Chair at Cathay, said: “We have invested heavily over the years to transform Cathay Dining into a world-class provider of dining solutions and experiences. 

“The new brand reflects this and underlines the important role that dining plays in helping Cathay achieve its vision of becoming one of the world’s greatest service brands.”

Agatha Lee, Chief Executive Officer at Cathay Dining, added: “At Cathay Dining, we are committed to quality food and solutions. From our inflight cuisine to bespoke catering services, we take great care and pride in designing carefully crafted dining experiences that are enjoyed by passengers travelling around the globe.”