June 25, 2024

Cathay focuses on lifestyle

Cathay Pacific has relaunched its inflight magazine as a reimagined travel lifestyle publication for its customers in the air or on the ground. 

Titled Cathay, the re-envisaged magazine reflects the airline’s evolution into a premium travel lifestyle brand, with sections dedicated to its home hub of Hong Kong and the Greater Bay Area, as well as travel and holidays, wellness, dining and shopping.  

“We know our customers want and expect to be able to enjoy a travel lifestyle magazine when they fly with us and we are delighted to reintroduce a refreshed publication that encapsulates everything we want to bring them, every day – inspiration, delight and discovery,” said Chief Customer and Commercial Officer Lavinia Lau.

“Our purpose is to move people forward in life by connecting them to meaningful people, places and experiences. Through the content we share, we want Cathay to become a brand that people refer to on a daily basis, for inspiration and advice on the premium travel lifestyle,” added Lau.

The theme of the first issue is ‘Reconnection’ as Cathay focuses on reconnecting Hong Kong, the Greater Bay Area and the Chinese Mainland with the world. Features spotlight inflight dining across the routes, wellness and sustainability issues, the Cathay shop’s retail offer, the IFE library and the ‘Cathay Way’ insider tips. Stories and content are extended online in an Inspiration content hub. 

The Cathay magazine is printed using eco-friendly vegetable oil ink on environmentally responsible and ethically produced paper certified by the Programme for the Endorsement of Forest Certification (PEFC). Once replaced they are recycled.