Inflight products specialist Buzz has turned its design team’s attention to post-COVID wellbeing products and predicts demand for ‘clean’ brand partnerships going forward.
Marketing director, Lisa Degen, said: “Trusted solutions are paramount for restoring confidence, and travellers will want to be proactively responsible for ensuring all touchpoints along their journey are clean. Comfort and wellness remain a key trend, but it has become a communal duty rather than an individualistic focus. There is a heightened awareness of the social responsibility of health and wellbeing, and wearing a mask has become a symbol of caring for others, as well as a form of fashionable self-expression.”
The company is working on new kits based around clean products and wellness priorities, working with established and reputable brands such as Murchison Hume, C.O. Bigelow, Rohr Remedy and Aromatherapy Associates which combine high quality cleaning with luxury skin care benefits.
Leonard Hamersfeld, director at Buzz, added: “Buzz is known for creating innovative design solutions and this is no different. Our trusted brand collaborations provide the highest level of quality and luxury at a time when travelers need it most.”
