Besa, the ready-to-drink (RTD) alcohol brand from the US and Australia, is now available in the UK.
The 8% ABV, low-calorie, 0g-added-sugar RTD range was first launched in Australia in October 2025. It became the featured alcoholic drink on season seven of Love Island Australia.
A licensed Love Island x Besa Passionfruit Vodka Soda is available in the UK.
Victoria Brodsky, Chief Executive Officer of Besa Brands Ltd, said: “We wanted to deliver a bold, full-flavoured 8% ABV RTD without the excessive sugar found in the majority of RTDs on the UK market. As a brand partner, Love Island is a natural fit because we’re speaking to the same generation of consumers: confident, social people who know what they like and want better options without sacrificing flavour. We’re thrilled to partner with such an iconic brand as we introduce Besa to the UK.”
