Scott Kirby will become the eighth recepient of the APEX CEO Lifetime Achievement Award at the 2025 APEX/IFSA Global EXPO in September.
The prestigious award recognises an incredible leader who has reshaped the future of air travel.
“Since stepping into command a short five years ago, Scott has set a breakneck pace of advancing every pillar of passenger experience that has transformed his airline and, in doing so, advanced our entire industry,” said Dr. Joe Leader, CEO of APEX/IFSA.
“He has infused United with a taste for excellence. His focus on quality, whether through elevated dining experiences or luxurious amenities, has ensured that United stands out as an airline that doesn’t just innovate but also delights in every moment of customer service delivery.
“Scott’s leadership has crafted an experience that enhances the journey, making United an undeniable industry leader in taste, travel and technology,” concluded Leader.
Kirby said the award is really a recognition of United’s employees, adding: ”I like to say I have the easiest job of anyone at United because my only responsibility is to build an airline our people proud of, because when they’re proud they take care of everything else.”
In their review, the APEX Board Directors noted that under Kirby’s leadership, United has transformed its food and beverage from ‘airline food’ to elevated dining at altitude.
The stroopwafel has returned, Magnolia Bakery’s banana pudding has been introduced and the refreshed Sunday-style coffee and wine service all elevate the inflight dining experience.
Redesigned amenity kits across cabins demonstrate a thoughtful attention to detail, ensuring that guest-facing touchpoints reinforce the airline’s dedication to excellence, showcasing Kirby’s leadership in advancing a new era of American aviation hospitality.
The 2025 APEX/IFSA Global EXPO takes place at the Long Beach Convention Center – California on September 9 to 11.
